Client Overlay — Lesieur Cristal · Energy & Traceability Pilot
Builds on Morocco UNS Standard v0.1 and Annex D — Agro-industry. The Moroccan Industrial Digital Maturity Dossier 2026 identifies Adil Ousti at Lesieur Cristal as a named, warm contact — the highest-quality sales signal available across the Moroccan agro sector.
1. Strategic positioning
Lesieur Cristal is large, listed on the Casablanca Stock Exchange, CGEM-affiliated, and operates edible oil + soap with continuous-process exposure (refining, hydrogenation, packing). Two strategic angles:
- Energy intensity. Refineries are gas-and-steam intensive; energy data has direct P&L value independent of CBAM.
- Listed-company reporting. As a public company with EU-listed parent group exposure (Avril/Sofiprotéol), Scope 1/2 disclosure pressure is real and growing.
CBAM is not the lead here — edible oil is not in CBAM scope. Lead with operational savings + sustainability reporting.
2. Named contacts
| Role | Name | Notes |
|---|---|---|
| Primary | Adil Ousti | Per dossier — confirmed contact at Lesieur Cristal |
| (TBD) | Energy / sustainability lead | Likely procurement co-sponsor |
| (TBD) | Plant Director, Aïn Harrouda or Roches Noires | Owns site PLC access |
Outreach lead: warm intro through Adil Ousti is the path; do not cold-pitch around him.
3. Technical scope
3.1 Bounded scope
One refinery site (Aïn Harrouda) for 90 days. Focus: utilities + refining loop + traceability.
3.2 In-scope signals (from Annex D — Agro-industry)
| Area | Equipment | Signals |
|---|---|---|
boiler-house | boiler-b01 | steam-flow-tph, fuel-flow-m3h, co2-flow-kgh, energy-kwh |
refining | tank-bleach-01, deodorizer-d01, hydrogenator-h01 | temperature-c, pressure-bar, throughput-tph, batch-id |
mixing / filling | filler-bottle-04 | bottles-per-min, fill-volume-ml, defect-count, batch-id, lot-id, oee-pct |
cip | cip-skid-01 | bath-temperature-c, conductivity-mscm, water-flow-m3h |
wwtp | wwtp-summary | water-discharge-m3, etp-cod-mgl, etp-bod-mgl |
power-incomer | power-incomer-01 | energy-kwh, active-power-kw |
| (utilities summary) | utilities/site-summary | electricity-kwh, gas-m3, water-intake-m3 |
≈ 50–60 signals. Sustainability reporting (Scope 1/2) consumes the same signals.
3.3 Path examples
ma/ma-06/lesieur-cristal/ain-harrouda/boiler-house/boiler-b01/fuel-flow-m3h
ma/ma-06/lesieur-cristal/ain-harrouda/refining/deodorizer-d01/temperature-c
ma/ma-06/lesieur-cristal/ain-harrouda/filling/filler-bottle-04/oee-pct
ma/ma-06/lesieur-cristal/ain-harrouda/utilities/site-summary/electricity-kwh
4. Entry route
4.1 Primary: through Adil Ousti
Single warm conversation. Frame: published Moroccan standard, ~50 signals, kWh and traceability, 90 days, fixed fee. No CBAM — that’s deliberately not the angle here.
4.2 Secondary: Avril Group sustainability pressure
If Lesieur leadership pushes back on local pricing, Avril Group’s sustainability commitments (the parent reports under European frameworks) provide a parent-side budget channel. Don’t lead with this — it can feel manipulative — but it’s a fallback.
5. Commercial structure
5.1 Pilot offer (90 days)
| Item | Detail |
|---|---|
| Duration | 12 weeks |
| Team | 1 architect, 2 engineers, 1 PM |
| Deliverables | UNS broker; ~55 signals live and conformant; energy dashboard (Grafana); Scope 1/2 monthly report template; batch-traceability lookup capability; Lesieur-specific overlay finalized |
| Fee band | 1.0–1.4M MAD (≈ 90–130k EUR) |
| KPI gate | (a) ≥ 95% signal conformance per §7; (b) demonstrated kWh-per-tonne lift opportunity ≥ 3% identified; (c) one full-month Scope 1/2 report auditable |
| Pricing differentiator | Energy-savings-share option: lower fixed fee + 12-month share of validated energy reduction (capped) |
5.2 Beyond pilot
| Phase | Scope | Indicative |
|---|---|---|
| Phase 2 | Roches Noires (soap) site; group reporting consolidation | 1.5–2M MAD over 4 months |
| Phase 3 | Procurement + supply-chain traceability tie-in (oilseed origin to bottle) | Negotiated; high editorial value for Lesieur sustainability comms |
6. Why now
- Adil Ousti is a warm contact. Capacity for warm intros decays — months, not years.
- Energy P&L is always live. Even without CBAM, kWh-per-tonne savings beat the pilot fee within 12 months at refinery scale.
- CSRD pressure is real for listed groups. Scope 1/2 measured data outperforms estimates in audit defense.
- Fast follower template. A Lesieur win opens Cosumar (sugar), Centrale Danone (dairy), Copag (cooperatives) — all named in the dossier — under the same playbook.