Client Overlay — Managem · Tizert · Sparkplug B Conformance Overlay
Builds on Morocco UNS Standard v0.1 and Annex A — Phosphate & Mining. This is not a greenfield deployment. Per the Moroccan Industrial Digital Maturity Dossier 2026, Managem Tizert is the first Moroccan industrial site to run Sparkplug B in production. The opportunity is to bring their existing deployment into conformance with the published Moroccan standard — and to use Tizert as the lighthouse reference for every subsequent Moroccan client.
1. Strategic positioning
Tizert is unique: the dossier identifies it as the first Sparkplug B production deployment in Morocco. That gives Managem a 12–18 month technical lead over peer mining operators in Morocco (Reminex, Imerys, smaller players). Three implications for IEIA:
- Don’t pitch them on UNS adoption — they already adopted. Pitch them on standardization (“you’re already doing this; let’s make sure the rest of the country builds it the same way”).
- They are the reference customer, not the test customer. The relationship value to IEIA is asymmetric in their favor — price accordingly.
- The Tizert deployment likely deviates from the standard in places. A conformance audit is the natural first engagement, not a build.
2. Named contacts
| Role | Notes |
|---|---|
| Managem CIO/CDO | Owns the Sparkplug B decision; the dossier flags Managem as a top CGEM target with active digital programs |
| Tizert Plant Director | Owns operational data |
| Existing Sparkplug integrator (incumbent) | Whoever deployed the current stack — respect this relationship, don’t displace |
Action item: identify the integrator behind the existing Tizert Sparkplug B stack. They are an ally if approached correctly, an adversary if bypassed.
3. Technical scope — conformance audit, not build
3.1 Phase 0 (2 weeks): Conformance audit
The audit measures the existing Tizert deployment against Morocco UNS Standard v0.1 and produces a delta report:
| Standard reference | Audit question |
|---|---|
| §4 ISA-95 hierarchy | Does the existing topic structure resolve to ma/<region>/managem/tizert/<area>/<equipment>/<signal> cleanly, or does it use a different prefix? |
| §5 Path syntax | Are segments lowercase kebab-case ASCII ≤32 chars? |
| §5.4 Sparkplug B mapping | Does the group_id/edge_node_id/device_id partition match §5.4? |
| §6 Metric naming | Do tag names follow noun-modifier-unit, with SI suffixes? |
| §7 Metadata envelope | Are all 9 mandatory fields present? Most likely gap: cbam_relevant, cndp_class, schema_version. |
| §11 (v0.2) Security | mTLS in place? ACLs? Signature on CBAM payloads (Tizert is copper, not in current CBAM scope, but Scope 2 reporting still applies)? |
| Annex A vocabulary | Do area/equipment names match A.3/A.4? |
The audit ships a gap list with severity, plus a fix plan for any gap blocking standard conformance.
3.2 Phase 1 (4–6 weeks): Conformance fixes
Implement fixes in priority order:
- Mandatory metadata envelope additions (§7) — if missing
- Topic-prefix migration to the
ma/...root — if needed - Signature plumbing for CBAM-relevant signals (precautionary — copper is not in CBAM today but the EU has flagged it for future inclusion)
- Sector-vocabulary alignment with Annex A — Phosphate & Mining
3.3 Phase 2 (optional): Sector-vocabulary contribution
Tizert is a copper mine. Annex A v0.1 names “phosphate-and-mining” but its vocabulary is phosphate-leaning. A genuine Tizert engagement should produce an Annex A.1 — Base Metals appendix contributed back to the standard, signed by Managem as the originating partner. This is editorial value to Managem (“we wrote the Moroccan standard for base-metals mining”) that no fixed fee captures.
3.4 Tizert-specific paths (proposed post-conformance)
ma/ma-09/managem/tizert/extraction/dragline-01/state
ma/ma-09/managem/tizert/crushing/crusher-p101/throughput-tph
ma/ma-09/managem/tizert/flotation/flotation-cell-7/ph
ma/ma-09/managem/tizert/flotation/flotation-cell-7/cu-grade-pct
ma/ma-09/managem/tizert/concentrator/thickener-th01/density-tm3
ma/ma-09/managem/tizert/power-incomer/power-incomer-01/energy-kwh
(Region code assumed ma-09 Souss-Massa — confirm against actual Tizert location.)
4. Entry route
4.1 Primary: peer-to-peer technical conversation
Lead with the published standard, not a sales pitch. “You shipped Sparkplug B in production before anyone else in the country. We published the Moroccan standard for naming on top of it. Want to compare notes?”
This is collegial, low-pressure, and converts to an audit engagement naturally because the technical team will want to know how they compare.
4.2 Secondary: CGEM / Cluster Maintenance 4.0 panel
Co-present with Managem at a Cluster Maintenance 4.0 session. Tizert is the technical exhibit; the standard is the framework.
4.3 Never lead with
- “We can build you a UNS.” They built one.
- “We can sell you a license.” This is open-source by design; license claims will close the door.
5. Commercial structure
5.1 Audit (2 weeks)
| Item | Detail |
|---|---|
| Duration | 2 weeks |
| Team | 1 architect, 1 senior engineer, on-site Tizert 5 days, remote analysis 5 days |
| Deliverables | Conformance gap report (severity-ranked), proposed fix plan, executive briefing |
| Fee | 180–250k MAD (≈ 17–23k EUR) fixed-fee |
| Notes | This is the relationship-opener. Pricing is deliberately low to reduce procurement friction; the gap report sells Phase 1. |
5.2 Phase 1 — Conformance fixes (4–6 weeks)
| Item | Detail |
|---|---|
| Duration | 4–6 weeks (depends on audit gaps) |
| Team | 1 architect 50%, 1–2 engineers full-time |
| Fee band | 700k–1.2M MAD depending on gap severity |
| Co-contractor | Existing Sparkplug integrator stays in place; IEIA contributes the standard, not the integration |
5.3 Phase 2 — Annex A.1 Base Metals contribution
| Item | Detail |
|---|---|
| Structure | Joint authorship (Managem + IEIA) of an open Annex A.1 Base Metals |
| Fee | None — IEIA editorial, Managem in-kind contribution |
| Value to Managem | Co-author credit on a published Moroccan standard; recurring referral value |
| Value to IEIA | First annex with explicit industrial co-author; reference for the “we don’t write standards alone” narrative |
5.4 Phase 3 — Group rollout
Managem operates multiple sites (Bou Azzer cobalt, Imiter silver, Akka gold). A successful Tizert conformance pass is the template for each.
| Phase | Scope | Indicative |
|---|---|---|
| 3a | Imiter or Bou Azzer conformance | 1–2M MAD |
| 3b | Group CBAM-readiness when EU expands scope to non-ferrous | TBD; precautionary deployment now is cheap insurance |
6. Why now
- First-mover lock-in. The Tizert deployment is already in place; the only question is whether the rest of the country builds to its precedent or to a different one.
- Editorial leverage. A Managem-co-authored Annex A.1 cements IEIA as the standard’s editor and Managem as the founding industrial sponsor.
- Defense against future CBAM expansion. The EU has signaled non-ferrous metals as a future CBAM scope; doing the work now is far cheaper than retrofitting.
- No competitor can claim this story. Even 4Sight Holdings — the dominant Sub-Saharan OT integrator — explicitly does not run UNS/Sparkplug B in their stack (4Sight Holdings — Competitive Intelligence 2026).