Client Overlay — YNNA Steel · CBAM Urgent (January 2026)
Builds on Morocco UNS Standard v0.1 and Annex F — Cement, Steel & Heavy Industry. Distinct from the Overlay — Sonasid CBAM Pilot: YNNA’s window is already shorter and the editorial relationship via the Made-in-Morocco YouTube series provides a softer entry.
1. Why YNNA Steel is the most time-sensitive Moroccan client
The Moroccan Industrial Digital Maturity Dossier 2026 flags YNNA Steel as CBAM-urgent with a January 2026 deadline. By the time this overlay is read, the runway to a measured-data declaration may be < 9 months. Two implications:
- The pilot must compress to 6–8 weeks, not the standard 12.
- A “good-enough” measured declaration is more valuable than a perfect one delivered late — favor coverage over depth.
2. Editorial vehicle — the soft entry
The dossier identifies the Made-in-Morocco YouTube series as the YNNA editorial vehicle (all four episodes feature YNNA subsidiaries). This is not a procurement channel, but a trust channel: a published episode covering YNNA Steel’s CBAM journey, narrated as a turnaround, gives YNNA leadership a public-relations dividend that no fixed-fee contract can match.
Position: IEIA delivers the technical work; the Made-in-Morocco content captures it. The two run in parallel.
3. Named contacts
| Role | Identity | Notes |
|---|---|---|
| Group sponsor | YNNA Holding executive (TBD) | Made-in-Morocco editorial relationship is the introduction |
| Operations sponsor | YNNA Steel Plant Director (TBD) | Owns PLC and site access |
| CBAM/finance owner | YNNA Steel CFO (TBD) | Pays the default-factor cost; carries the urgency |
Action item: complete the YNNA Steel contact card before outreach. Use the Made-in-Morocco production team as the warm introduction.
4. Technical scope — compressed
4.1 Sprint structure (6 weeks)
| Week | Goal |
|---|---|
| 1 | Stack audit (PLCs, network, existing SCADA), MoU with YNNA Steel ops |
| 2 | Edge node + broker deployed; mTLS, ACL, basic observability |
| 3 | Core CBAM signals live: co2-flow-kgh and energy-kwh on EAF + reheat-furnace + power-incomer |
| 4 | Heat-ID → consignment join logic; CBAM aggregator first dry run |
| 5 | Signed payloads (§11.6); auditor walk-through |
| 6 | First conformant Q1 2026 declaration extract; handover |
4.2 Mandatory minimum signals (CBAM-only)
The compressed pilot drops everything that does not feed CBAM. Out of scope: full OEE, full quality, predictive maintenance overlays. In scope:
| Area | Equipment | Signals |
|---|---|---|
eaf | eaf-01 | energy-kwh, tap-mass-t, heat-id, co2-flow-kgh (computed if no CEMS) |
reheat-furnace | reheat-rf01 | fuel-flow-m3h, co2-flow-kgh |
power-incomer | power-incomer-01 | energy-kwh |
port-loading (or yard out-gate) | out-gate-01 or external | bill-of-lading-id, vessel-destination-iso2, heat-batch-mapping |
≈ 25 signals — by design, the smallest possible CBAM-conformant set.
4.3 Path examples
ma/ma-02/ynna-steel/nador/eaf/eaf-01/energy-kwh
ma/ma-02/ynna-steel/nador/eaf/eaf-01/tap-mass-t
ma/ma-02/ynna-steel/nador/reheat-furnace/reheat-rf01/co2-flow-kgh
ma/ma-02/ynna-steel/nador/power-incomer/power-incomer-01/energy-kwh
(Region code assumed ma-02 — confirm site against actual location before publishing.)
5. Entry route
5.1 Primary: Made-in-Morocco editorial introduction
The fastest path is a warm introduction from the Made-in-Morocco production team to YNNA Holding leadership, framed as: “the next episode covers a CBAM win, and we have the technical partner ready.” This skips the procurement queue entirely for the pilot.
5.2 Secondary: CGEM CBAM working group
YNNA Holding has CGEM membership. A CGEM CBAM session positions YNNA Steel as the case study.
5.3 What we do NOT do
Do not lead with a generic Industry 4.0 maturity pitch. YNNA’s January 2026 deadline allows no time for a maturity narrative. Lead with: “declare measured data for Q1 2026, or pay the default factor on every EU shipment.”
6. Commercial structure
6.1 Compressed pilot offer (6 weeks)
| Item | Detail |
|---|---|
| Duration | 6 weeks |
| Team | 2 IEIA engineers full-time, 1 architect 50%, 1 PM |
| Deliverables | UNS broker + edge node; ~25 signals live; signed CBAM extract for at least one EU shipment; 6-week handover doc; Made-in-Morocco episode raw footage authorization |
| Fee band | 600–800k MAD (≈ 55–75k EUR) fixed-fee |
| Payment | 50% kickoff (lock the team), 50% on signed CBAM extract delivery |
| KPI gate | One signed CBAM extract independently reproducible by YNNA finance |
| Editorial clause | YNNA grants Made-in-Morocco filming rights for one episode covering the work; IEIA grants Made-in-Morocco non-exclusive use of the standard’s name and visual identity |
6.2 Beyond pilot
| Phase | Scope | Indicative |
|---|---|---|
| Phase 2 | Add quality + OEE overlays once CBAM is stable; second YNNA Steel site if relevant | 1.5–2.5M MAD over 4 months |
| Phase 3 | YNNA Holding cross-subsidiary (the dossier names 9 YNNA subs); CBAM-relevant ones first | Negotiated framework |
6.3 Why the fee is below the Sonasid band
YNNA’s fee band is intentionally lower than Sonasid’s because:
- Smaller signal set (25 vs. 65)
- Shorter duration (6 vs. 12 weeks)
- Editorial value to IEIA partially offsets fee
- Reference-account risk premium (early adopters get a discount)
7. Why now
- January 2026 deadline. Zero slack.
- Editorial introduction available. The cost of access is near-zero relative to cold outreach.
- YNNA Holding has 9 subsidiaries — a YNNA Steel win cascades.
- Standard exists. No spec phase, just deployment.