People Map — NOTQIN Knowledge Directory
What this is. The front door to who knows what and who is in what state relative to NOTQIN. A Type-2 KMS (Knowledge Directory / Expert Locator) per KMS Classification. Index only — detail lives in linked dossier files.
How to use it. Before any meeting, intro request, or research task, scan the relevant section. Don’t write a cold email to a hub entity without checking the dossier first.
What it is NOT. A hiring plan (Hires Plan). A CRM (AMICA Tier-2 Target List 2026 and CBAM Warm-Intro Tracker are the operational pipelines). A skill-matrix (Hires Plan §roles covers that).
Status codes: 🟢 active · 🟡 warm · ⚪ cold · 🔵 dormant · 🔴 blocked / dead lead · 🟠 sensitive (don’t mention without checking)
Sensitivity: files marked gtm-only or hidden = not visible on AI/OT/academic portals
1. Internal team
The five people building NOTQIN. Per NOTQIN Path-to-Pilot — Team Orchestration 2026 §1.
| Person | Role / Workstream | Dossier | Status |
|---|---|---|---|
| Ahmed Ben Ahmed | Founder / CTO / CEO · WS-A + WS-F | Personal Profile | 🟢 |
| Elwalid | AI lead · WS-B | Elwalid | 🟢 (onboarding) |
| Imrane | GTM / Marketing · WS-C + WS-D | Imrane | 🟢 (onboarding) |
| Oussama | OT engineer (auto focus) · WS-E | Oussama | 🟢 (onboarding) |
| Mouad | OT engineer (CBAM/steel focus) · WS-E | Mouad | 🟢 (onboarding) |
2. Customers — active
Currently zero per Smartex Customer State. This table populates from Wave J onward.
| Customer | Decision maker | Status | Owner | Detail |
|---|---|---|---|---|
| (none yet) |
3. Customers — Stage 0-1 (mapped prospects)
Per AMICA Tier-2 Target List 2026 (auto track) and CBAM Warm-Intro Tracker (steel/CBAM track). Named prospects only; full target lists live in those operational trackers.
Auto Tier-2 (WS-C, Imrane lead)
| Person | Company | Role hypothesis | Status | Notes |
|---|---|---|---|---|
| (populate in Wave H from AMICA directory) | See AMICA Tier-2 Target List 2026 rows 4–12 |
CBAM / Steel (WS-D, Imrane + Ahmed)
| Person | Company | Role hypothesis | Status | Notes |
|---|---|---|---|---|
| (unnamed CDO) | Sonasid | CDO | ⚪ | Identity research priority |
| (production / quality dir + CFO) | YNNA Steel | Decision pair | ⚪ | Jan 2026 CBAM forcing fn |
| Abdenour Jbili | OCP Group | Digital connection | ⚪ | Long sales cycle; warm-intro path TBD |
| Meriem Berrada | OCP Group / UM6P ties | Network bridge | ⚪ |
Other named prospects (Stage 0)
| Person | Company | Why on the map | Status |
|---|---|---|---|
| Adil Ousti | Lesieur Cristal | Named contact from Maturity Dossier | ⚪ |
| Mohamed Eddoujaji | Tanger Med | Named contact from Maturity Dossier | ⚪ |
4. Advisors — recruited
Per Advisor Targets (founder-only file). Currently zero confirmed — section populates as recruitment lands.
| Person | Domain | Equity / arrangement | Status |
|---|---|---|---|
| (none yet) |
5. Advisor targets — wishlist
Detailed list in Advisor Targets (founder-only). High-priority public-ish names below:
| Person | Why we want them | Reach path | Status |
|---|---|---|---|
| Ahmed Ratnani | UM6P Vanguard DT + Cyber-Physical · CERN-UM6P · h=16 | Direct email drafted (Letters/) | 🟡 (email pending send) |
| Hamza Keurti | UM6P CC · ETH+MaxPlanck PhD · geometric DL | Through Ratnani | ⚪ |
6. Academic / research partners
| Person | Affiliation | Domain | Status | Dossier |
|---|---|---|---|---|
| Dr Driss HARRIZI | ENSA Berrechid · LISA Team 3 | Economic Intelligence, Intelligent Systems & Org Performance | 🟡 | Dr Driss HARRIZI |
| Ahmed Ratnani | UM6P Vanguard | DT + Cyber-Physical | 🟡 | UM6P CMSI — AI National Security Seminar Intelligence 2026 |
| Hamza Keurti | UM6P CC | Geometric DL | ⚪ | Same UM6P CMSI file |
7. Industry thought leaders — one-way (we follow / cite them)
We don’t have relationships here yet, but their work shapes our positioning + we should be ready to engage if opportunity arises (conference, podcast, comment thread).
| Person | Domain | Why they matter for NOTQIN | Engagement state |
|---|---|---|---|
| Walker Reynolds | 4.0 Solutions · IIoT University · 45.6K subs YT | UNS evangelism + 10-pillar maturity model; foundational to our thesis | ⚪ (one-way: heavy citation, no contact) |
| Arlen Nipper | Cirrus Link · Sparkplug B co-inventor | Sparkplug spec authority; if NOTQIN ever publishes a Morocco UNS profile, his blessing is reputational gold | ⚪ |
| Mario Gonsales Ishikawa | Brazilian industrial AI scene | LATAM equivalent of our market; cross-pollination | ⚪ |
| Florian Schwarzt | (per 4.0 Solutions intel) | 🔴 (memory flag — needs context recovery) | ⚪ |
| Travis Cox | Inductive Automation | Ignition + UNS narrative; his quote anchors investor deck “why now” | ⚪ |
| Jeff Winter | (Manufacturing Hub podcast Ep 38) | Industry-4.0 thought leader; quote source | ⚪ |
| Bob Vanderoulen | ThreadCloud (NZ) | UNS + KG + Claude/MCP combo — closest analog to NOTQIN Agent thesis | 🟡 (contact: bob@threadcloud.com — pending outreach) |
8. Competitive / market intel (people we monitor)
These are at competitor / adjacent companies. 🟠 sensitivity — don’t engage publicly without strategic intent.
| Person | Company | Role | Why on the map |
|---|---|---|---|
| Tertius Zitzke | 4Sight Holdings | CEO | JSE-listed competitor, sub-Saharan dominant. Benchmark, not partner. |
| Wilhelm Swart | 4Sight Holdings | OT chief | Same — OT-side decision authority |
9. Vendors / partners (NOTQIN buys from or partners with)
| Vendor | Contact | What we use them for | Status | Dossier |
|---|---|---|---|---|
| HiveMQ | (no named) | MQTT broker — production option | ⚪ | HiveMQ MQTT Essentials — Distilled |
| Inductive Automation | (no named) | Ignition — SCADA reference, demo of incumbent | ⚪ | — |
| MaestroHub | (no named) | Open-source UNS / IIoT platform — potential build-vs-partner | ⚪ | IIoT Platform Build Intelligence — Open Source Stack 2026 |
| ThreadCloud | Bob Vanderoulen | Ignition module + KG + Claude — potential reseller / tech partner | 🟡 | ThreadCloud — Vendor Intelligence 2026 |
| AVEVA / Rockwell Automation / Siemens Energy | (no named) | Incumbent SCADA/MES — competitive context | ⚪ | 4Sight Holdings — Competitive Intelligence 2026 |
| Intellic Integration | (no named) | Systems integrator | ⚪ | — |
| IEIA | Ahmed (founder) | Morocco UNS standard authoring entity | 🟢 | (internal) |
10. Communities / network venues
Not individuals — but each has key people inside.
| Venue | Why | Key contacts (when identified) | Detail |
|---|---|---|---|
| AMICA — Moroccan auto suppliers federation | Tier-2/3 directory + events | TBD via membership | AMICA Tier-2 Target List 2026 |
| GIMAS — Moroccan aerospace federation | Phase-3 aero credibility | TBD | (future: GIMAS Aero Target List 2026 — Phase 3) |
| CGEM | National employer federation | TBD | — |
| FIMME | Metal-mechanical federation | TBD | — |
| Fez Smart Factory | I4.0 community | TBD | Morocco Digital Transformation Communities |
| UM6P StartGate | Startup accelerator | (Jbili / Berrada bridges) | — |
| IIoT University Discord (Walker Reynolds) | UNS practitioner community | (Walker indirect) | — |
| Manufacturing Hub (podcast + LinkedIn) | Operator-pain framing source | (Vlad Romanov + Dave Griffith) | Manufacturing Hub — Operator Pain Framings 2026 |
| ProveIt Conference | UNS / Sparkplug B annual event | — | — |
| InnovateX Day / ManufacturiX / AVEVA Day | Industry events to monitor | — | — |
11. Media / press (when engaging)
Empty — gated on first paying customer per NOTQIN Critical Artefacts — Dependencies & Tracker. Build the press-kit first.
| Outlet | Journalist | Beat | Status |
|---|---|---|---|
| La Vie Éco | TBD | Moroccan business | ⚪ |
| Le Matin | TBD | Industry | ⚪ |
| Hespress | TBD | Tech | ⚪ |
12. Investors (when engaging)
Empty — gated on first paying contract per equity discipline in NOTQIN Go-to-Market OS. Build investor deck first.
13. Regulators
| Body | Why they matter | Status |
|---|---|---|
| CNDP | Data sovereignty — required declaration before processing customer data | 🟡 (declaration filing in Wave I) |
| DGSSI | Security obligations | ⚪ |
| OMPIC | Trademark filing — NOTQIN mark | 🟡 (brief drafted) |
| ANRT | Moroccan TLD (if pursuing notqin.ma) | ⚪ |
How to maintain this directory
- After any meaningful contact (call, email reply, intro made/received): update the relevant row’s Status + Last contact + Next action within 24h
- Monthly review (1st of month): scan all rows, age out dormant relationships, promote warmers
- On adding a new person: also create / update their dossier file under
03_Research Intelligence/People & Network/if they merit dedicated context - On removing: never delete — change status to 🔴 with a one-line “why” so the lesson survives
- Sensitivity gate: if a person leaks via a portal who shouldn’t, adjust the file’s
audience:tag — not the People Map itself (the Map is the master directory)
Action items
- Wave H — Imrane fills the §3 Auto Tier-2 sub-table with named contacts from AMICA directory
- Wave H — Ahmed sends the Ahmed Ratnani whitepaper-proposal email; update §5 status
- Wave H — Mouad / Imrane identify the unnamed Sonasid CDO; update §3 CBAM sub-table
- Wave I — populate §11 with 3 named Moroccan industry journalists (research only — engage post-pilot)
- Wave I — Bob Vanderoulen outreach (§7 — ThreadCloud partnership feeler)
- Monthly — directory audit
Open items
- Tertius / Wilhelm at 4Sight — do we engage at all, or pure competitive intel? Decide post Tier-2 sprint (§8)
- Florian Schwarzt — name in memory but no context. Recover context or remove from hub-entity list
- Should advisor targets file (Advisor Targets) merge into here, or stay separate for sensitivity? Current: stay separate, founder-only.
See also
- Hires Plan — the recruitment / role-planning view (sibling, not duplicate)
- Knowledge Management Systems — Foundations
- KMS Classification — why this directory exists as Type-2 KMS
- AMICA Tier-2 Target List 2026 — operational CRM pipeline (auto)
- CBAM Warm-Intro Tracker — operational CRM pipeline (CBAM)
- Advisor Targets — sensitive advisor wishlist (founder-only)
03_Research Intelligence/People & Network/— detailed dossiers